Why pay someone money to tell you your favorite fonts and colors?
AI can do that for you for free, and faster.
What AI can’t do, though, is tell you the character, essence, and fulfillment of the business that God has purposed in His heart for you to steward on the earth.
Only the Holy Spirit can do that, and He lives in humans — not computers.
The Bible says in Proverbs 22:1 that “a good name is rather to be chosen than great riches, and loving favor rather than silver and gold,” or in the NLT, “choose a good reputation over great riches; being held in high esteem is better than silver or gold.”
“Brand” is a far greater reality than “fonts and colors.”
Brand is the entire character, essence, and reputation of all that you or your business is.
And the most valuable and profitable character, essence, and reputation is found in One Name: Jesus Christ.
If you are born-again by the Spirit of God, the Bible says you are “ambassadors for Christ” and that “as though God were pleading through us: we implore you on Christ’s behalf, be reconciled to God.”
As a faith-based business owner, God is pleading with those you serve—through you—to be reconciled to Himself. Your brand and business is either helping that happen or hindering it.
When brand is only in appearance (ie: optimized website and socials driving sales) but is not a reflection of reality (ie: product and service excellence), you are rooted in vanity, bearing the fruits of hypocrisy, and planting betrayal in the lives of your customers or clients.
Ouch.
When brand reflects Reality (ie: character, standards of practice, relational priorities, agreement with the Word of Reality), you are rooted in Truth, bearing the fruits of trust, and planting wholeness in the lives of customers or clients.
God already has the blueprints for all of what He will call you to do in this life — including your brand and business. He has already established those blueprints in the realm of His Kingdom.
He has already laid out the path with everything you will need along the way — including His ability to keep you on the path.
All you need is to ask for His direction and trust the leading of His Spirit who lives in you. You can put one foot in front of the other, that you may walk in that which He has ordained and established for you.
The result?
God is glorified, your life and business are built on an eternally secure foundation, and those He brings you to serve are impacted by Him, powerfully.
That is what this course is all about.
Available now, the Firm Foundations Branding Course aims the praying, faith-led business owner toward the heart of God for the establishment of an enduring business and brand identity.
Complete with prayerfully designed worksheets to bring to the Secret Place, video teaching, and stories from our walks with the Lord, my wife and I share five pillars of Biblical perspective to help you:
- Discover the calling God has created for you and your business to fulfill.
- Establish your brand identity with an eternal foundation.
- Draft a logo that accurately and responsibly reflects your work and calling.
- Understand and apply the reality of ripeness to your offers and customers.
- Respond in obedience and sensitivity to the Holy Spirit in your business.
You can get access to the course here:
—Andrew
Don’t need help with branding right now? Send this message to someone who does.
I help men structure businesses to support them being present at home and in community. You can apply to work with me here.
